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Alexander Bard
Summary
Alexander Bengt Magnus Bard (born 17 March 1961) is a Swedish musician, author, lecturer, artist, songwriter, music producer, TV personality, religious and political activist, and one of the founders of the Syntheist religious movement alongside his co-author Jan Söderqvist. Bard was a member of music band Army of Lovers.
Bard was born in Medevi, Motala Municipality, Sweden on 17 March 1961. After he completed his upper secondary education, Bard studied in the United States and in Amsterdam, Netherlands. While living in Amsterdam, he earned part of his living as a sex worker. Bard returned to Sweden to study at the Stockholm School of Economics from 1984 to 1989. In addition to his studies in economics, he took a strong interest in philosophy and social theory with the explicit aim of becoming a philosophy writer and lecturer.
Bard began his musical career in 1982 with the single Life in a Goldfish Bowl released under the name Baard, a synth-punk fusion project he had formed together with two female striptease dancers. He later had some minor success as Barbie, which saw Bard performing ironic bubblegum pop songs crossdressed.
After abandoning work on a second Barbie album, Bard formed Army of Lovers with two of Barbie's entourage, Jean-Pierre Barda and La Camilla. Army of Lovers had
several pan-European hits, the biggest being Crucified and Obsession, while their presence in the US and the UK was limited to repeated club chart successes. They released five studio albums, made over twenty music videos, and became phenomenally successful across Eastern Europe, before Bard disbanded the group in 1996. Army of Lovers have later earned a widespread iconic status in the gay culture, often referred to as a perfect example of the postmodern take on the ideals of camp. Bard said, “I'm gay. I always fall back on camp or gay as a frame of reference. Then camp doesn't always have to be gay and gay doesn't always have to be camp.” Bard also worked on the production & composition of Swedish girlgroup Midi, Maxi & Efti.
Official source
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