Concept
Media market
Related concepts (6)
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America and consisting of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations.
Low-power broadcasting
Low-power broadcasting is broadcasting by a broadcast station at a low transmitter power output to a smaller service area than "full power" stations within the same region. It is often distinguished from "micropower broadcasting" (more commonly "microbroadcasting") and broadcast translators. LPAM, LPFM and LPTV are in various levels of use across the world, varying widely based on the laws and their enforcement.
Broadcast range
A broadcast range (also listening range or listening area for radio, or viewing range or viewing area for television) is the service area that a broadcast station or other transmission covers via radio waves (or possibly infrared light, which is closely related). It is generally the area in which a station's signal strength is sufficient for most receivers to decode it. However, this also depends on interference from other stations. The "primary service area" is the area served by a station's strongest signal.
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers.
Radio broadcasting
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio station, while in satellite radio the radio waves are broadcast by a satellite in Earth orbit. To receive the content the listener must have a broadcast radio receiver (radio). Stations are often affiliated with a radio network that provides content in a common radio format, either in broadcast syndication or simulcast, or both.
Radio propagation
Radio propagation is the behavior of radio waves as they travel, or are propagated, from one point to another in vacuum, or into various parts of the atmosphere. As a form of electromagnetic radiation, like light waves, radio waves are affected by the phenomena of reflection, refraction, diffraction, absorption, polarization, and scattering. Understanding the effects of varying conditions on radio propagation has many practical applications, from choosing frequencies for amateur radio communications, international shortwave broadcasters, to designing reliable mobile telephone systems, to radio navigation, to operation of radar systems.