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Concept
Jelly Belly
Summary
Jelly Belly Candy Company, formerly known as Herman Goelitz Candy Company and Goelitz Confectionery Company, is an American company that manufactures Jelly Belly jelly beans and other candy.
The company is based in Fairfield, California, with a second manufacturing facility in North Chicago, Illinois. A distribution and visitor center in Pleasant Prairie, Wisconsin, began liquidation and closure on August 3, 2020. In October 2008, the company opened a manufacturing plant in Rayong, Thailand, where it produces confections for the international market.
Gustav Goelitz came to the United States in 1866 from Germany and in 1869 started the confectionery business Gustav Goelitz in Belleville, Illinois. His younger brothers, Albert and George, emigrated to America soon after joining him in the business.
In 1898, the company began manufacturing mellowcreme candies (also called mellow cream or butter cream). Candy corn, a type of mellowcreme candy, was likely developed by George Renniger, an employee of Wunderlee Candy Company in Philadelphia. The Goelitz Confectionery Company was successful in selling a variety of mellowcreme candy including candy corn. In 1900 the company opened a factory in Cincinnati and in 1904 the company opened another factory in Chicago. Eventually, the company relocated to North Chicago in 1913.
Herman Goelitz, the son of Gustav, moved to the West Coast to start his own business, Herman Goelitz Candy Company. The company eventually settled in Oakland, California in 1924. In the 1960s, the company began to expand the product line to include jelly beans, various jells, and other confections. "One of those new products was a small and very flavorful Mini Jelly Bean [developed in 1965]." The Mini Jelly Bean had natural flavoring added to the center and the outer shell was flavored, which was innovative for the time.
Ronald Reagan, who "had quit smoking years before and turned to popping candy as an oral substitute", first tried the company's [mini] jelly beans in 1969.
Official source
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