Concept

Online advertising

Related publications (62)

Towards the Realization of Decentralized Online Social Networks: an Empirical Study

As the Online Social Networks (OSNs) amass unprecedented amounts of personal information, the privacy concerns gain considerable attention from the community. Apart from privacy-enabling approaches for existing OSNs, a number of initiatives towards buildin ...

2012

Some Things You Always Wanted to Know About Web Pages (But Were Too Busy to Ask)

Willy Zwaenepoel, Simon Schubert

The organic growth of the web has led to web sites that exhibit a large variety of properties. We conduct a large- scale study to gain quantitative insights into the browser-side effects of the structure and behavior of thousands of the most popular web si ...

2012

Analysis and VLSI Implementation of EWA Rendering for Real-Time HD Video Applications

Andreas Peter Burg

Non-linear image warping or image resampling is a necessary step in many current and upcoming video applications such as video retargeting, stereoscopic 3D mapping, and multiview synthesis. The challenges for real-time resampling include resampling image q ...

Institute of Electrical and Electronics Engineers2012

Walking through Cerdà's Plan. (Re) Introducing Networked public Space into the Example's Courtyards

Mathieu Hefti

The strength of the Barcelona's Eixample comes from its urban plan, a visionary project designed by Ildefons Cerdà in 1859. The original project proposed blocks with a central open space built on two or three sides, allowing the introduction of variation t ...

2012

Adaptive Personalized Privacy in Participatory Sensing

Karl Aberer, Jean-Pierre Hubaux, Rammohan Narendula, Berker Agir

The participatory sensing paradigm has interesting applications, e.g. electrosmog/air-pollution monitoring, carbon footprint estimation, etc., but raises serious privacy concerns. Existing static privacy-enabling approaches offer no privacy guarantees, whi ...

2012

An Expressive Mechanism for Auctions on the Web

Monika Henzinger, Ingmar Weber, Paul David Dütting

Auctions are widely used on the Web. Applications range from internet advertising to platforms such as eBay. In most of these applications the auctions in use are single/multi-item auctions with unit demand. The main drawback of standard mechanisms for thi ...

2011

Trust-aware Privacy Control for Social Media

Denis Gillet, Na Li, Maryam Najafian-Razavi

Due to the huge exposure of personal information in social media, a challenge now is to design effective privacy mechanisms that protect against unauthorized access to social data. In this paper, a trust model for social media is first presented. Based on ...

2011

Contextual Spaces with Functional Skins as OpenSocial Extension

Denis Gillet, Christophe Salzmann, Evgeny Bogdanov

Portability, flexibility and extensibility are essential features of social media platforms. When such Web platforms are able to take user's context into account, they provide better user experience and enhance the effectiveness of users' actions. In this ...

2011

Integrity of the Web Content: The Case of Online Advertising

Jean-Pierre Hubaux, Julien Freudiger, Nevena Vratonjic

Online advertising is a major source of revenues in the Internet. In this paper, we identify a number of vulnerabilities of current ad serving systems. We describe how an adversary can exploit these vulnerabilities to divert part of the ad revenue stream f ...

2010

Security Games in Online Advertising: Can Ads Help Secure the Web?

Jean-Pierre Hubaux, Maxime Raya, Nevena Vratonjic

Some ISPs are trying to become part of the online advertising market. Such ISPs either: (i) cooperate with online advertising entities (e.g., ad networks) by providing users’ private information to achieve better ad targeting in exchange for a share of the ...

2010

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