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Concept
Warp (record label)
Summary
Warp Records (or simply Warp) is a British independent record label founded in Sheffield in 1989 by record store employees Steve Beckett and Rob Mitchell and record producer Robert Gordon. It is currently based in London.
In the early 1990s, the label initially became associated with the UK's northern bleep techno scene, including acts such as LFO, Sweet Exorcist, Forgemasters and Nightmares on Wax. The 1992 label compilation Artificial Intelligence helped establish the electronic subgenre known as intelligent dance music (IDM). Subsequently, Warp became the home of influential acts such as Aphex Twin, Autechre, Squarepusher, and Boards of Canada. Current artists signed to the label include Flying Lotus, Oneohtrix Point Never, Danny Brown, Brian Eno, Hudson Mohawke, Kelela and Yves Tumor.
In 2004, Warp opened the online store Bleep.com, which sells downloadable music free of digital rights management (DRM) features.
bleep techno
Warp was founded amidst the development of Northern England's "bleep techno" scene, often characterized as the first uniquely British rave style. While drawing influence from American techno and house, bleep artists also utilized electro-style synthesizer sounds and unusually heavy bass. In addition to its simple synth tones (the eponymous "bleeps"), sub-bass inspired by reggae sound systems, and sparse instrumentation, bleep techno also utilised breakbeat-inspired drum machine patterns.
Warp was opened in 1989 by Steve Beckett and the late Rob Mitchell, who had both gained experience working at Sheffield's FON record shop, alongside record producer Robert Gordon. The name was chosen because the original name, 'Warped Records', was difficult to distinguish over the telephone. The first release (WAP1) was by Forgemasters (produced by Robert Gordon), whose 500 copy pressing of "Track with no Name" was financed by an Enterprise Allowance grant and distributed in a borrowed car. It set a trend for the early releases both in terms of sound, and the use of purple sleeves (designed by the Designers Republic).
Official source
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