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Concept
Tourism in Italy
Summary
Tourism in Italy is one of the economic sectors of the country. With 65 million tourists per year (2019) according to ISTAT, Italy is the fifth most visited country in international tourism arrivals. According to 2018 estimates by the Bank of Italy, the tourism sector directly generates more than five percent of the national GDP (13 percent when also considering the indirectly generated GDP) and represents over six percent of the employed.
People have visited Italy for centuries, yet the first to visit the peninsula for tourist reasons were aristocrats during the Grand Tour, beginning in the 17th century, and flourishing in the 18th and 19th centuries. This was a period in which European aristocrats, many of whom were British and French, visited parts of Europe, with Italy as a key destination. For Italy, this was in order to study ancient architecture, local culture and to admire the natural beauties.
Nowadays the factors of tourist interest in Italy are mainly culture, cuisine, history, fashion, architecture, art, religious sites and routes, naturalistic beauties, nightlife, underwater sites and spas. Winter and summer tourism are present in many locations in the Alps and the Apennines, while seaside tourism is widespread in coastal locations along the Mediterranean Sea. Small, historical and artistic Italian villages are promoted through the association I Borghi più belli d'Italia (literally "The Most Beautiful Villages of Italy"). Rome is the 3rd most visited city in Europe and the 12th in the world, with 9.4 million arrivals in 2017 while Milan is the 27th worldwide with 6.8 million tourists. In addition, Venice and Florence are also among the world's top 100 destinations. Italy is also the country with the highest number of UNESCO World Heritage Sites in the world (58). Out of Italy's 58 heritage sites, 53 are cultural and 5 are natural.
The Roman Empire, Middle Ages, Renaissance and the following centuries of the history of Italy have left many cultural artifacts that attract tourists.
Official source
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