Concept
Data quality
Related concepts (14)
Big data
Big data primarily refers to data sets that are too large or complex to be dealt with by traditional data-processing application software. Data with many entries (rows) offer greater statistical power, while data with higher complexity (more attributes or columns) may lead to a higher false discovery rate. Though used sometimes loosely partly because of a lack of formal definition, the interpretation that seems to best describe big data is the one associated with a large body of information that we could not comprehend when used only in smaller amounts.
Data cleansing
Data cleansing or data cleaning is the process of detecting and correcting (or removing) corrupt or inaccurate records from a record set, table, or database and refers to identifying incomplete, incorrect, inaccurate or irrelevant parts of the data and then replacing, modifying, or deleting the dirty or coarse data. Data cleansing may be performed interactively with data wrangling tools, or as batch processing through scripting or a data quality firewall. After cleansing, a data set should be consistent with other similar data sets in the system.
Data profiling
Data profiling is the process of examining the data available from an existing information source (e.g. a database or a ) and collecting statistics or informative summaries about that data.
Data analysis
Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science, and social science domains. In today's business world, data analysis plays a role in making decisions more scientific and helping businesses operate more effectively.
Master data management
Master data management (MDM) is a technology-enabled discipline in which business and information technology work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the enterprise's official shared master data assets. Organisations, or groups of organisations, may establish the need for master data management when they hold more than one copy of data about a business entity. Holding more than one copy of this master data inherently means that there is an inefficiency in maintaining a "single version of the truth" across all copies.
Data and information visualization
Data and information visualization (data viz or info viz) is the practice of designing and creating easy-to-communicate and easy-to-understand graphic or visual representations of a large amount of complex quantitative and qualitative data and information with the help of static, dynamic or interactive visual items.
Data governance
Data governance is a term used on both a macro and a micro level. The former is a political concept and forms part of international relations and Internet governance; the latter is a data management concept and forms part of corporate data governance. On the macro level, data governance refers to the governing of cross-border data flows by countries, and hence is more precisely called international data governance. This new field consists of "norms, principles and rules governing various types of data.
Open data
Open data is data that is openly accessible, exploitable, editable and shared by anyone for any purpose. Open data is licensed under an open license. The goals of the open data movement are similar to those of other "open(-source)" movements such as open-source software, open-source hardware, open content, open specifications, open education, open educational resources, open government, open knowledge, open access, open science, and the open web. The growth of the open data movement is paralleled by a rise in intellectual property rights.
Single customer view
A single customer view is an aggregated, consistent and holistic representation of the data held by an organisation about its customers that can be viewed in one place, such as a single page. The advantage to an organisation of attaining this unified view comes from the ability it gives to analyse past behaviour in order to better target and personalise future customer interactions. A single customer view is also considered especially relevant where organisations engage with customers through multichannel marketing, since customers expect those interactions to reflect a consistent understanding of their history and preferences.
Extract, transform, load
In computing, extract, transform, load (ETL) is a three-phase process where data is extracted, transformed (cleaned, sanitized, scrubbed) and loaded into an output data container. The data can be collated from one or more sources and it can also be output to one or more destinations. ETL processing is typically executed using software applications but it can also be done manually by system operators. ETL software typically automates the entire process and can be run manually or on reoccurring schedules either as single jobs or aggregated into a batch of jobs.