Publications related to Targeted advertising

Privacy in Mobile Computing for Location-Sharing-Based Services

Jean-Pierre Hubaux, Imad Aad, Murtuza Jadliwala, Igor Bilogrevic

Location-Sharing-Based Services (LSBS) complement Location-Based Services by using locations from a group of users, and not just individuals, to provide some contextualized service based on the locations in the group. However, there are growing concerns ab ...

Springer2011

Challenges and Opportunities in Self-Managing Scientific Databases

Anastasia Ailamaki, Miguel Sérgio De Oliveira Branco, Thomas Heinis, Ioannis Alagiannis, Farhan Tauheed

Advances in observation instruments and abundance of computational power for simulations encourage scientists to gather and produce unprecedented amounts of increasingly complex data. Organizing data automatically to enable efficient and unobstructed acces ...

2011

Security Games in Online Advertising: Can Ads Help Secure the Web?

Jean-Pierre Hubaux, Maxime Raya, Nevena Vratonjic

Some ISPs are trying to become part of the online advertising market. Such ISPs either: (i) cooperate with online advertising entities (e.g., ad networks) by providing users’ private information to achieve better ad targeting in exchange for a share of the ...

2010

Integrity of the Web Content: The Case of Online Advertising

Jean-Pierre Hubaux, Julien Freudiger, Nevena Vratonjic

Online advertising is a major source of revenues in the Internet. In this paper, we identify a number of vulnerabilities of current ad serving systems. We describe how an adversary can exploit these vulnerabilities to divert part of the ad revenue stream f ...

2010

Stream Carving: an Adaptive Seam Carving Algorithm

Pierre Vandergheynst, Alexandre Massoud Alahi, Daniel Domingues

We propose a new content-aware image resizing scheme, "Stream Carving", which is based on the well-known seam carving method. Our algorithm may introduce larger seams in the retargeted image, i.e. seams with a width larger than one pixel, that we call "str ...

Ieee Service Center, 445 Hoes Lane, Po Box 1331, Piscataway, Nj 08855-1331 Usa2010

Sponsored Search, Market Equilibria, and the Hungarian Method

Monika Henzinger, Ingmar Weber, Paul David Dütting

Two-sided matching markets play a prominent role in economic theory. A prime example of such a market is the sponsored search market where n advertisers compete for the assignment of one of k sponsored search results, also known as "slots", for certain key ...

2010

Kodak Moments and Flickr Diamonds: How Users Shape Large-scale Media

Daniel Gatica-Perez, Radu Andrei Negoescu

In today's age of digital multimedia deluge, a clear understanding of the dynamics of online communities is capital. Users have abandoned their role of passive consumers and are now the driving force behind large-scale media repositories, whose dynamics an ...

Idiap2010

Towards Privacy-Friendly Online Advertising

Jean-Pierre Hubaux, Julien Freudiger, Nevena Vratonjic

Modern web sites commonly interact with third-party domains to integrate advertisements and generate revenue from them. To improve the relevance of advertisement, online advertisers track user activities online with third- party cookies. However, excessive ...

2009

Global target profile of the kinase inhibitor bosutinib in primary chronic myeloid leukemia cells

Oliver Hantschel

The detailed molecular mechanism of action of second-generation BCR-ABL tyrosine kinase inhibitors, including perturbed targets and pathways, should contribute to rationalized therapy in chronic myeloid leukemia (CML) or in other affected diseases. Here, w ...

Nature Publishing Group2009

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Targeted advertising

Privacy in Mobile Computing for Location-Sharing-Based Services

Challenges and Opportunities in Self-Managing Scientific Databases

Security Games in Online Advertising: Can Ads Help Secure the Web?

Integrity of the Web Content: The Case of Online Advertising

Stream Carving: an Adaptive Seam Carving Algorithm

Sponsored Search, Market Equilibria, and the Hungarian Method

Kodak Moments and Flickr Diamonds: How Users Shape Large-scale Media

Towards Privacy-Friendly Online Advertising

Global target profile of the kinase inhibitor bosutinib in primary chronic myeloid leukemia cells

What role for minibus services in urban areas, in a European market segmentation approach

Graph Chatbot

Chat with Graph Search

Global target profile of the kinase inhibitor bosutinib in primary chronic myeloid leukemia cells

Challenges and Opportunities in Self-Managing Scientific Databases

Sponsored Search, Market Equilibria, and the Hungarian Method

Privacy in Mobile Computing for Location-Sharing-Based Services

Integrity of the Web Content: The Case of Online Advertising

Security Games in Online Advertising: Can Ads Help Secure the Web?

Kodak Moments and Flickr Diamonds: How Users Shape Large-scale Media

Stream Carving: an Adaptive Seam Carving Algorithm

What role for minibus services in urban areas, in a European market segmentation approach

Towards Privacy-Friendly Online Advertising