The American technology company Google has added Easter eggs into many of its products and services, such as Google Search, YouTube, and Android since at least 2000. Easter eggs are hidden features or messages, inside jokes, and cultural references inserted into media. They are often well hidden, so that users find it gratifying when they discover them, helping form bonds between their creators and finders. Google's employees are encouraged to use 20% of their time for projects of personal interest, and Easter eggs are sometimes created during this. Google avoids adding Easter eggs to popular search pages, as they do not want to negatively impact usability. As Google searches are case insensitive, search terms are listed in lower case except where case sensitivity is explicitly referenced. A Google web search for: Katamari or Katamari Damacy, A ball next to the word "Katamari" in the knowledge panel appears. When clicked you can play Katamari with the page elements. 2022 FIFA World Cup or World Cup 2022, makes Argentina's flag appear. "2/22/22" or "Twosday" would make confetti appear with number 2's and a phrase saying "Happy Twosday 2You!" on February 22, 2022. "a long time ago in a galaxy far far away" resulted in the same tilted, scrolling style that the introductions to the original Star Wars movies were presented in. This included the music, which was muted but could be heard by clicking on or selecting the muted speaker icon on the page. However, this was discontinued on June 28, 2017. "ascii art" showed the logo as if it was created with ASCII characters. This has been discontinued. "" causes the results page to be slightly tilted to the right. This effect once worked for the Google search of "tilt", but was discontinued. "baby yoda", "grogu", "the child", "the mandalorian" or "Din Grogu" will bring up a Grogu (baby yoda) image button on the bottom right corner of the screen; when pressed, Grogu will use the force to pull off a result and throw it to the bottom of the screen.