Concept

Albanian Riviera

Summary
The Albanian Riviera (Riviera shqiptare, ɾiviˈɛɾa ʃcipˈtaɾɛ), also popularly known as Bregu, is a coastline along the Northeastern Ionian Sea in the Mediterranean Sea encompassing the districts of Sarandë and Vlorë in Southwestern Albania. It forms an important section of the Albanian Ionian Sea Coast dotted with the villages of Palasë, Dhërmi, Vuno, Himara, Qeparo, Borsh, Piqeras, Lukovë and the city of Sarandë. The riviera should not be confused with the entire coastline of the country, which includes the Ionian Sea Coast, and the mostly flat Adriatic Sea Coast in the north. The Ceraunian Mountains separate the coast from the hinterland. The area is a major nightlife, ecotourist, and elite retreat destination in Albania. It features traditional Mediterranean villages, ancient castles, churches, monasteries, secluded turquoise beaches, bays, mountain passes, seaside canyons, coves, rivers, underwater fauna, caves, and orange, lemon, and olive groves. During the classical times, 48 BC during his pursuit of Pompey, Julius Caesar set foot and rested his legion at Palasë. He continued onto Llogara Pass in a place later named Caesar's Pass. The region gained international attention after the 2009 reconstruction of the coastal road SH8, the 2010 tour stop of DJ Tiësto in Dhermi, and the filming of a Top Gear episode featuring a breathtaking car pursuit along the winding coastal road. The Albanian Riviera was proclaimed as the 2012 Top Value Destination by Frommer's. The area has been host to several international music festivals such as Kala Festival, Soundwave Albania, and Turtle Fest, while becoming known for its long standing nightclubs such as Havana Beach Club near Dhermi and recently opened Folie Marine in Jale beach. The number of tourists has increased significantly since 2016. More and more Europeans travel to the Albanian Reviera from year to year, especially from the United Kingdom, Germany, Italy, Sweden, France, Bosnia and Herzegovina, Poland, Ukraine, Moldova, North Macedonia, Serbia and Croatia.
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