Concept

Proton Holdings

Summary
Proton Holdings Berhad (PHB; informally Proton) is a Malaysian automotive company and corporation active in automobile design, manufacturing, distribution, and sales. Proton was established on 7 May 1983 as Malaysia's sole national badged car company until the advent of Perodua in 1993. The company is headquartered in Shah Alam, Selangor, and operates additional facilities in Proton City, Perak. Proton is a Malay acronym (or backronym) for Perusahaan Otomobil Nasional (National Automobile Company). Proton began manufacturing of rebadged versions of Mitsubishi Motors (MMC) products in the 1980s and 1990s. Proton produced its first indigenously designed, non-badge engineered car in 2000, with a Mitsubishi engine. It elevated Malaysia as the 11th country in the world with the capability to design cars from the ground up. Since the 2000s, Proton has produced a mix of locally engineered and badge-engineered vehicles. Proton was founded under majority ownership by HICOM, with a minority stake being held by Mitsubishi Group members. By 2005, Mitsubishi had divested its stake in Proton to Khazanah Nasional. In 2012, Proton was fully acquired by DRB-HICOM. Proton was the owner of Lotus Cars from 1996 to 2017. In May 2017, DRB-HICOM announced plans to sell a 49.9% stake in Proton and a 51% stake in Lotus to Geely Automobile Holdings. The deal was signed in June 2017, and Lotus has ceased to be a unit of Proton. As of 2023, Proton has an overseas presence in Bangladesh, Bermuda, Brunei, Egypt, Iraq, Jordan, Kenya, Mauritius, Mozambique, Nepal, Pakistan, Papua New Guinea, Sri Lanka, South Africa and Zimbabwe. CKD plants are located in Pakistan, Kenya, Nepal and Sri Lanka. The concept of a National Car was conceived in 1979 by then Deputy Prime Minister of Malaysia, Dato' Seri Dr Mahathir bin Muhammad, now Tun Dr Mahathir Muhammad, with the goal of enhancing Malaysian industry. The National Car Project was approved by the Cabinet in 1982, leading to the equity investment of Proton on 7 May 1983 with Mitsubishi Corporation for the future of company founding.
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