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Concept
Eagle (automobile)
Summary
Eagle was a brand of the Chrysler Corporation following the purchase of American Motors Corporation (AMC) in 1987 and marketed through the end of the 1998 model year. It was aimed at the enthusiast driver and promoted as more "European" than the automaker's similar models.
The "Eagle" name was taken by Chrysler from the four-wheel drive AMC Eagle models that were introduced for the 1980 model year. This was the last of American Motors' wholly U.S.-designed vehicles and one of the first modern mass-production crossover vehicles. The Eagle name also appeared on a number of Jeep trim packages and special models that included the J-10 pickup trucks, the wide-track Cherokee SJ, as well as the CJ-5 and CJ-7 models starting in 1976.
A variety of imported and domestic-built vehicles were marketed, mostly by former AMC dealers along with Jeep products, until the brand was discontinued in 1998. Though short-lived, the Eagle Vision sedan sold in respectable numbers, while the sporty Eagle Talon sold more than 115,000 units.
Following the introduction of General Motors' Saturn brand automobile, Chrysler promised a similar new brand designed to take Saturn on with innovative design and building methods. In a press release by then Chrysler Chairman Lee Iacocca, it was indicated that Chrysler was working on a car that would be known as the "Liberty". However, these plans never reached fruition. The name later was used for a Jeep model.
The main objective of Chrysler acquiring American Motors was the long-established Jeep vehicles, but Renault forced the company to take on the contractual obligations of the passenger car models as part of the deal. Another major factor was that, due to state franchise laws, Chrysler could not start selling Jeeps through their existing dealer networks, nor could ex-AMC dealers begin to sell other Chrysler products. Thus, the Eagle marque was born.
Under new ownership, Chrysler quickly discontinued the domestic-built front-wheel drive Alliance and Encore that were developed under Renault, but continued to build the four-wheel drive AMC Eagle crossover.
Official source
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