Concept
Guerrilla marketing
Related publications (15)
Diffusion of connected and autonomous vehicles concerning mode choice, policy interventions and sustainability impacts: A system dynamics modelling study
Connected and autonomous vehicles (CAV) have seen a rapid development over the past decade. However, wide diffusion of high level CAVs is still decades to come, and will depend on many technological, policy and public acceptance factors. Merging a traditio ...
ELSEVIER SCI LTD2023Promoting synergies for sustainability through peer-to-peer sharing: an analysis of drivers and barriers
Claudia Rebeca Binder Signer, Ralph Hansmann
Peer-to-peer (P2P) sharing may foster sustainability synergistically by saving resources, reducing costs and promoting satisfaction of consumer needs and social connectivity. A survey of Swiss and Swedish consumers (N = 1522) was conducted to analyze drive ...
TAYLOR & FRANCIS INC2023Profit Optimization for Wireless Video Broadcasting Systems Based on Polymatroidal Analysis
This study addresses the problem of profit maximization between wireless service providers (WSPs) and content providers (CPs) in wireless broadcasting systems, while simultaneously providing high quality of experience for end-users (EUs). We first study th ...
2015Aesthetisation of the counter-culture
By showing two images of wall-covering tiles, both existing at Metelkova Mesto, in Ljubljana, the process of the "aesthetisation of the counter-culture" is shown visually: on one hand, the aesthetics of recycling (grassroots, DiY), on the other hand, the r ...
2014Security, Privacy and Economics of Online Advertising
Online advertising is at the core of today’s Web: it is the main business model, generating large annual revenues expressed in tens of billions of dollars that sponsor most of the online content and services. Online advertising consists of delivering marke ...
EPFL2013Will Your Household Adopt Your New Robot?
Domestic robots have slowly found their way into some of our homes and onto the shelves of major stores selling technical appliances. Who hasn’t already seen or heard of robots that vacuum or mow the lawn? As researchers in robotics, we feel this growing c ...
2012Predicting behavior of Twitter Users
Social networks today are great source of data which can be used and analyzed in different ways. In our project the main goal is to predict the behavior of the users, more accurately said: we try to predict what will a particular user tweet in the future, ...
2011A Functional Perspective on Learning and Innovation: Investigating the Organization of Absorptive Capacity
Stéphane Lhuillery, Marcellus Bogers
We investigate the intra-organizational antecedents of firm-level absorptive capacity (AC). Specifically, we examine how the functional areas of R&D, manufacturing and marketing contribute to the absorption of knowledge coming from different external knowl ...
Taylor & Francis2011Vision-Based Scene Understanding with Sparsity Promoting Priors
Human beings are interested in understanding their environments and the dynamic content that fills their surroundings. For applications ranging from security to marketing, people have installed networks of cameras to capture the dynamic elements of scenes. ...
EPFL2011Problèmes urbains, technologies et sociétés, des pistes à suivre
The city plays a major role in the dissemination of these technologies. Technological innovation is both the cause and effect of urban development, playing a decisive role in the structuring of cities but also representing a means of fulfilling emerging ne ...
2010