Breakfast television

Breakfast television (Europe, Canada, and Australia) or morning show (United States) is a type of news or infotainment television programme that broadcasts live in the morning (typically scheduled between 5:00 and 10:00 a.m., or if it is a local programme, as early as 4:00 a.m.). Often presented by a small team of hosts, these programmes are typically marketed towards the combined demography of people getting ready for work and school and stay-at-home adults and parents. The first – and longest-running – national breakfast/morning show on television is Today, which set the tone for the genre and premiered on 14 January 1952 on NBC in the United States. For the next 70 years, Today was the number one morning program in the ratings for the vast majority of its run and since its start, many other television stations and television networks around the world have followed NBC's lead, copying that program's successful format. Breakfast television/morning show programs are geared toward popular and demographic appeal. The first half of a morning program is typically targeted at workforce with a focus on hard news and feature segments; often featuring updates on major stories that occurred overnight or during the previous day, politics news and interviews, reports on business and sport-related headlines, weather forecasts (either on a national or regional basis), and traffic reporting (generally common with locally produced morning shows on terrestrial television stations serving more densely populated cities, though this has begun to filter down to smaller markets as Intelligent transportation system networks have spread further into smaller communities). Later in the program, segments will typically begin to target a dominantly female demographic with a focus on "infotainment", such as human-interest, lifestyle and entertainment stories. Many local or regional morning shows feature field reports highlighting local events, attractions and/or businesses, in addition to those involving stories that occurred during the overnight or expected to happen in the coming day.

About this result

This page is automatically generated and may contain information that is not correct, complete, up-to-date, or relevant to your search query. The same applies to every other page on this website. Please make sure to verify the information with EPFL's official sources.

Related concepts (13)

Graveyard slot

A graveyard slot (or death slot) is a time period in which a television audience is very small compared to other times of the day, and therefore broadcast programming is considered far less important. Graveyard slots usually displayed in the early morning hours of each day, when most people are asleep. With little likelihood of a substantial viewing audience during this daypart, providing useful television programming during this time is usually considered unimportant; some broadcast stations go off the air during these hours, and some audience measurement systems do not collect measurements for these periods.

Breaking news

Breaking news, interchangeably termed late-breaking news and also known as a special report or special coverage or news flash, is a current issue that broadcasters feel warrants the interruption of scheduled programming or current news in order to report its details. Its use is also assigned to the most significant story of the moment or a story that is being covered live in news broadcasting. It could be a story that is simply of wide interest to viewers and has little impact otherwise.

Television in the United States

Television is one of the major mass media outlets in the United States. , household ownership of television sets in the country is 96.7%, with approximately 114,200,000 American households owning at least one television set as of August 2013. The majority of households have more than one set. The peak ownership percentage of households with at least one television set occurred during the 1996–97 season, with 98.4% ownership. In 1948, 1 percent of U.S. households owned at least one television while 75 percent did by 1955, and by 1992, 60 percent of all U.