Soft powerIn politics (and particularly in international politics), soft power is the ability to co-opt rather than coerce (in contrast with hard power). It involves shaping the preferences of others through appeal and attraction. A defining feature of soft power is that it is non-coercive; the currency of soft power includes culture, political values, and foreign policies. In 2012, Joseph Nye of Harvard University explained that with soft power, "the best propaganda is not propaganda", further explaining that during the Information Age, "credibility is the scarcest resource".
Taylor SwiftTaylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Recognized for her songwriting, musical versatility, artistic reinventions, and influence on the music industry, she is a prominent cultural figure of the 21st century. Swift began professional songwriting at age 14 and signed with Big Machine Records in 2005 to become a country singer. Under Big Machine, she released six studio albums, four of them to country radio, starting with her self-titled album in 2006.
ImperialismImperialism is the practice, theory or attitude of maintaining or extending power over foreign nations, particularly through expansionism, employing not only hard power (economic and military power), but also soft power (cultural and diplomatic power). Imperialism focuses on establishing or maintaining hegemony and a more or less formal empire. While related to the concepts of colonialism, imperialism is a distinct concept that can apply to other forms of expansion and many forms of government.
NeocolonialismNeocolonialism is the continuation or reimposition of imperialist rule by a state (usually, a former colonial power) over another nominally independent state (usually, a former colony). Neocolonialism takes the form of economic imperialism, globalization, cultural imperialism and conditional aid to influence or control a developing country instead of the previous colonial methods of direct military control or indirect political control (hegemony).
Coca-ColaCoca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 87 in the 2018 Fortune 500 list of the largest United States corporations by total revenue. Based on Interbrand's "best global brand" study of 2020, Coca-Cola was the world's sixth most valuable brand.
Modern eraThe modern era is the period of human history that succeeds the Middle Ages (which ended around 1500 AD) up to the present. This terminology is a historical periodization that is applied primarily to European and Western history. The modern era can be further divided as follows: The early modern period lasted from c. AD 1500 to 1800 and resulted in wide-ranging intellectual, political and economic change.
