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Concept
Yammer
Summary
_Viva Engage
Yammer (ˈjæmər) is an enterprise social networking service that is part of the Microsoft 365 family of products. It is used mainly for private communication within organizations but is also used for networks spanning various organizations. Access to a Yammer network is determined by a user's Internet domain, so only individuals with approved email addresses may join their respective networks.
The service began as an internal communication system for the genealogy website Geni.com and was launched as an independent product in 2008. Microsoft later acquired Yammer in 2012 for US$1.2 billion. Currently, Yammer is included in all enterprise plans of Microsoft 365 as well as evolving into Viva Engage as of February 2023. Viva was re-launched as an "employee experience platform" and to make it more community friendly.
In 2008, Yammer was built as an internal feature for Geni by David O. Sacks. After 6 months of use at Geni, Sacks brought Yammer to TechCrunch50 to showcase its abilities and launch the product as an independent service away from Geni. Yammer won top prize at TechCrunch50, which allowed them to invest more money into the project. It was determined early on that a corporate email address would be required to use Yammer.
In 2009, Yammer underwent its first redesign. The main feature set included profiles, profile photos for groups, following suggestions, and a product called "YammerFox", which was an extension for Firefox that alerted the end user when a message was received.
In 2010, new integrations were launched in the application, such as polls, chat, events, links, topics, Q&A, and ideas. Yammer also launched its own app store, which included Crocodoc and Zendesk. By this time, Yammer had grown to over 1 million total users on the platform.
Yammer also released its SharePoint 2007 Integration and transitioned to Scala for its real-time work.
In 2011, Yammer made the move from Scala back to Java for its real-time work due to the complexity of implementing Scala.
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