Memetics is the study of information and culture based on an analogy with Darwinian evolution. Proponents of memetics, as evolutionary culture, describe it as an approach of cultural information transfer. Those arguing for the Darwinian theoretical account tend to begin from theoretical arguments of existing evolutionary models. Memetics describes how ideas or cultural information can propagate, but doesn't necessarily imply a meme's concept is factual.Critics contend the theory is "untested, unsupported or incorrect". It has failed to become a mainstream approach to cultural evolution as the research community has favored models that exclude the concept of a cultural replicator (called "meme"), opting mostly for gene–culture co-evolution, called dual inheritance theory, instead. Less critical arguments suggest memetics is still valid, but analytically holds a smaller academic space in cultural evolutionary theory.The term meme was coined in Richard Dawkins's 1976 book The Selfish
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