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Concept
Margaret River, Western Australia
Summary
Margaret River is a town in the South West of Western Australia, located in the valley of the eponymous Margaret River, south of Perth, the state capital. Its Local Government Area is the Shire of Augusta-Margaret River.
Margaret River's coast to the west of the town is a renowned surfing location, with worldwide fame for its surf breaks including, but not limited to, Main Break, The Box, and "Rivadog" a.k.a breakline, or joey's nose. Colloquially, the area is referred to as "Margs" or "maggot creek".
The surrounding area is the Margaret River wine region and is known for its wine production and tourism, attracting an estimated 500,000 visitors annually. In earlier days the area was better known for hardwood timber and agricultural production of the finest herbs in the southwest. Also wine.
The town is named after the river, which is presumed to be named after Margaret Whicher, cousin of John Garrett Bussell (founder of Busselton) in 1831. The name is first shown on a map of the region published in 1839. Before British settlement the area was inhabited by the Noongar people. The first British settlers arrived as early as 1850, with timber logging commencing in around 1870. By 1910, the town had a hotel which also operated as a post office. That year the Margaret River Progress Association requested that a townsite be declared at "the Upper Margaret Bridge", because "the district is likely to be dotted with public buildings several miles apart in the near future if a townsite is not made available shortly". The inspecting district surveyor had a preference for an area near the lower bridge on Caves Road, but his preferred site was unavailable. Lots were surveyed in 1912 and the townsite was gazetted in 1913. From 1918 to 1927, the name of the townsite was officially "Margaret" but it was changed back to "Margaret River" due to local usage.
After World War I, an attempt by the Government of Western Australia to attract migrants to Western Australia (known as the Group Settlement Scheme) and establish farms in the region attracted new settlers to the town.
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