Concept

The Bon Marché

The Bon Marché, whose French name translates to "the good market" or "the good deal", was a department store chain launched in Seattle, Washington, United States, in 1890 by Edward Nordhoff. The name was influenced by Le Bon Marché, the noted Parisian retailer. In 1929, The Bon Marché was acquired by Hahn Department Stores, itself folded into Allied Stores a few years later. A solid middle-range store, The Bon served largely working-class Seattle. Branches were also added in several cities of the Northwestern United States. Among them were Spokane, Tacoma, Yakima, Kennewick, Longview, Walla Walla, Olympia, and Bellingham, Washington, Casper, Wyoming, Missoula, Montana, Great Falls, Montana, Idaho Falls, Idaho, Pocatello, Idaho, and Boise, Idaho. Commonly known to customers as The Bon, the company dropped the Marché from their name in the late 1970s before reinstating it by the mid-1980s. The Bon was known for their catchy jingles, such as the following to the tune of "The Banana Boat Song": "Day-o, One Day Sale, One day only at The Bon Marché! Save 20, 30, 40 percent (example savings)! Saturday only at the Bon Marche. Prices are down in every department! Saturday only at the Bon Marche!..." This jingle continued after the name was changed to Bon-Macy's, with the appropriate changes. In the 1960s, The Bon also used some cuts from PAMS' Series 23 jingle package, "Ani-Magic" in the 1960s. Allied Stores was merged into Federated Department Stores in 1989. As part of its national rebranding program, Federated changed the name to Bon-Macy's in 2003. On March 6, 2005, the Bon-Macy's name was eliminated, with the stores renamed as the Macy's Northwest division of Federated. On February 6, 2008, the Macy's Northwest division was merged with the Macy's West division, based in San Francisco. The Bon Marché was founded in 1890 by Edward and Josephine Nordhoff, who had moved to Seattle from Chicago. Edward Nordhoff was a German immigrant who had worked for the Louvre Department Store in Paris, which competed with the Maison of Aristide Boucicaut "Au Bon Marché" (now part of the LVMH group).

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