Creativity, historically known as The (World) Church of the Creator, is an atheistic ("nontheistic") white supremacist religious movement which espouses white separatism, antitheism, antisemitism, scientific racism, homophobia, and religious and philosophical naturalism. Creativity calls itself a "white racialist" religion and it has been classified as a hate group by the Southern Poverty Law Center and the Anti-Defamation League. It was founded in Lighthouse Point, Florida, United States, by Ben Klassen as the "Church of the Creator" in 1973, and now, it has a presence in several states of the US as well as Australia, Eastern Europe and the UK. Creativity is promoted by two organizations: the Creativity Alliance (CA also known as the Church of Creativity), and The Creativity Movement. The two groups have common origins, both being created in 2003 after Klassen's successor Matthew F. Hale (who had renamed the organisation New Church of the Creator) was arrested and sentenced to 40 years in prison. Purportedly, the worldview of Creativity is naturalistic and racialistic, based on its values which are the "survival, expansion and advancement of the White race", according to what the group classifies as the "eternal laws of nature, the experience of history, on logic and common sense". Members of the group believe in a "racial holy war" between "white and non-White races" (including Jews, black people and non-white people of "mixed race"). The religion was originally founded as the "Church of the Creator" by Ben Klassen in 1973, when he self-published Nature's Eternal Religion. Adherents of Creativity refer to themselves as Creators, a term derived from Hitler's autobiographical manifesto Mein Kampf, wherein his classification of "races" falls into three categories, with the "white race", deemed the "Master race", termed the "creators".