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Concept
Neopets
Summary
Neopets is a virtual pet website. Users can own virtual pets ("Neopets") and buy virtual items for them using one of two virtual currencies. One currency, called Neopoints, can be earned within the site, and the other, Neocash, can either be purchased with real-world money, or won by chance in-game.
Created in 1999, World of Neopia, Inc. entered into a management buyout deal with NetDragon and started to control Neopets, appointing Dominic Law as its CEO.
The website was launched by Adam Powell and Donna Williams in late 1999.
Two years later, a consortium of investors led by Doug Dohring bought a controlling interest in the company and in June 2005, Viacom (the company that owns Nickelodeon) bought Neopets Inc. for US$160 million. On March 17, 2014, Viacom and Nickelodeon sold Neopets to JumpStart Games for an undisclosed amount. On July 3, 2017, Chinese company NetDragon acquired JumpStart.
After Jumpstart Games closed on June 30, 2023, NetDragon became its sole parent company. On July 17, it was announced that Neopets would operate under World of Neopia, Inc., a new company created following a management buyout deal with NetDragon.
Neopets allows users to create and care for digital pets called "Neopets" and explore the virtual world of Neopia. There is no set objective for the users, but they are expected to feed and care for their Neopets when they grow hungry or ill. Neopets will not die if neglected, but their health can limit their gameplay.
Neopets come in a variety of species and colors and users can create or adopt their own. Users can obtain items to interact with their Neopet, such as books to read and toys to play with them. Neopets can be customised with certain clothing items, paintbrushes, morphing potions, and accessories. Neopets themselves can have pets of their own called Petpets.
Users can build a customisable Neohome for their Neopets and furnish it with furniture, wallpaper, and flooring. Neopets can battle against other Neopets or non-player characters in the Battledome but they cannot die there.
Official source
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