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Today (American TV program)
Summary
Today (also called The Today Show or informally, NBC News Today) is an American morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It was the first of its genre on American television and in the world, and after 71 years of broadcasting it is fifth on the list of longest-running United States television series.
Originally a two-hour program airing weekdays from 7:00 a.m. to 9:00 a.m., it expanded to Sundays in 1987 and Saturdays in 1992. The weekday broadcast expanded to three hours in 2000, and to four hours in 2007 (though over time, the third and fourth hours became distinct entities). Todays dominance was virtually unchallenged by the other networks until the late 1980s, when it was overtaken by ABC's Good Morning America.
Today retook the Nielsen ratings lead the week of December 11, 1995, and held onto that position for 852 consecutive weeks until the week of April 9, 2012, when Good Morning America topped it again. Today maintained its No. 2 status behind GMA from the summer of 2012 until it regained the lead in the aftermath of anchor Matt Lauer's departure in November 2017. In 2002, Today was ranked No. 17 on TV Guides 50 Greatest TV Shows of All Time.
The entertainment magazine Variety reported the 2016 advertising revenue during the first two hours of the show was $508.8 million.
On July 15, 2020, NBC launched Today All Day, a 24-hour digital streaming extension of the program available through its website and Peacock.
The show's first broadcast aired on January 14, 1952, as the brainchild of television executive Sylvester Weaver, who was then vice president of NBC. Weaver was president of the company from 1953 to 1956, during which time Todays late-night companion The Tonight Show premiered. In pre-production, the show's proposed working title was The Rise and Shine Revue. The show was first supervised by Jerome Alan Danzig.
Today was the first program of its genre when it premiered with original host Dave Garroway.
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