Ubik (ˈjuːbᵻk ) is a 1969 science fiction novel by American writer Philip K. Dick. The story is set in a future 1992 where psychic powers are utilized in corporate espionage, while cryonic technology allows recently deceased people to be maintained in a lengthy state of hibernation. It follows Joe Chip, a technician at a psychic agency who begins to experience strange alterations in reality that can be temporarily reversed by a mysterious store-bought substance called Ubik. This work expands upon characters and concepts previously introduced in the vignette "What the Dead Men Say". Ubik is one of Dick's most acclaimed novels. In 2009, it was chosen by Time magazine as one of the 100 greatest novels since 1923. In his review for Time, critic Lev Grossman described it as "a deeply unsettling existential horror story, a nightmare you'll never be sure you've woken up from". By the year 1992, humanity has colonized the Moon and psychic powers are common. The protagonist, Joe Chip, is a debt-ridden technician working for Runciter Associates, a "prudence organization" employing "inertials"—people with the ability to negate the powers of telepaths and "precogs"—to enforce the privacy of clients. The company is run by Glen Runciter, assisted by his deceased wife Ella who is kept in a state of "half-life", a form of cryonic suspension that allows the deceased limited consciousness and ability to communicate. While consulting with Ella, Runciter discovers that her consciousness is being invaded by another half-lifer named Jory Miller. When business magnate Stanton Mick hires Runciter Associates to secure his lunar facilities from alleged psychic intrusion, Runciter assembles a team of 11 of his best inertials, including recent hire Pat Conley, a mysterious girl with the unique psychic ability to undo events by changing the past. Runciter and Chip travel with the group to Stanton Mick's Moon base, where they discover that the assignment is a trap, presumably set by the company's main adversary, Ray Hollis, who leads an organization of psychics.