Concept
Positioning (marketing)
Related courses (4)
MGT-401: Strategic marketing & technology commercialization
This course teaches students the power of building and implementing marketing strategies in order to help businesses to commercialize successfully their technological innovations.
It offers a large
It offers a large
CS-500: AI product management
The course focuses on the development of real-word AI/ML products. It is intended for students who have acquired a theoretical background in AI/ML and are interested in applying that toward developing
MGT-201: Introduction to entrepreneurship
This course provides an introduction to the field of entrepreneurship, in particular the process of new venture creation and the commercialization of technologies. It integrates theories of entreprene
MICRO-406: Products design & systems engineering
This course will cover all the aspects of product design and system engineering from learning relevant methods to the actual implementation in a hands-on practice of product development.