RhetoricRhetoric (ˈrɛtərɪk) is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics".
AphorismAn aphorism (from Greek ἀφορισμός: aphorismos, denoting 'delimitation', 'distinction', and 'definition') is a concise, terse, laconic, or memorable expression of a general truth or principle. Aphorisms are often handed down by tradition from generation to generation. The concept is generally distinct from those of an adage, brocard, chiasmus, epigram, maxim (legal or philosophical), principle, proverb, and saying; although some of these concepts may be construed as types of aphorism.
IdiomAn idiom is a phrase or expression that typically presents a figurative, non-literal meaning attached to the phrase. Some phrases which become figurative idioms, however, do retain the phrase's literal meaning. Categorized as formulaic language, an idiom's figurative meaning is different from the literal meaning. Idioms occur frequently in all languages; in English alone there are an estimated twenty-five million idiomatic expressions.
PhilosophyPhilosophy (love of wisdom in ancient Greek) is a systematic study of general and fundamental questions concerning topics like existence, reason, knowledge, values, mind, and language. It is a rational and critical inquiry that reflects on its own methods and assumptions. Historically, many of the individual sciences, like physics and psychology, formed part of philosophy. But they are considered separate academic disciplines in the modern sense of the term.
Maxim (philosophy)A maxim is simply a moral rule or principle, which can be considered objective or subjective, and dependent on one's philosophy. A maxim is often pedagogical and motivates specific actions. The Oxford Dictionary of Philosophy defines it as: Generally any simple and memorable rule or guide for living; for example, 'neither a borrower nor a lender be'. Tennyson speaks of 'a little hoard of maxims preaching down a daughter's heart (Locksley Hall), and maxims have generally been associated with a 'folksy' or 'copy-book' approach to morality.
Literal and figurative languageLiteral and figurative language is a distinction within some fields of language analysis, in particular stylistics, rhetoric, and semantics. Literal language uses words exactly according to their conventionally accepted meanings or denotation. Figurative (or non-literal) language uses words in a way that deviates from their conventionally accepted definitions in order to convey a more complicated meaning or heightened effect. Figurative language is often created by presenting words in such a way that they are equated, compared, or associated with normally unrelated meanings.
Harry PotterHarry Potter is a series of seven fantasy novels written by British author J. K. Rowling. The novels chronicle the lives of a young wizard, Harry Potter, and his friends Hermione Granger and Ron Weasley, all of whom are students at Hogwarts School of Witchcraft and Wizardry. The main story arc concerns Harry's conflict with Lord Voldemort, a dark wizard who intends to become immortal, overthrow the wizard governing body known as the Ministry of Magic and subjugate all wizards and Muggles (non-magical people).
ParemiologyParemiology () is the collection and study of paroemias (proverbs). It is a subfield of both philology and linguistics. Paremiology can be dated back as far as Aristotle. Paremiography, on the other hand, is the collection of proverbs. The proverb scholar Wolfgang Mieder defines the term proverb as follows: A proverb is a short, generally known sentence of the folk which contains wisdom, truth, morals, and traditional views in a metaphorical, fixed and memorizable form and which is handed down from generation to generation.
Figure of speechA figure of speech or rhetorical figure is a word or phrase that intentionally deviates from ordinary language use in order to produce a rhetorical effect. Figures of speech are traditionally classified into schemes, which vary the ordinary sequence of words, and tropes, where words carry a meaning other than what they ordinarily signify. An example of a scheme is a polysyndeton: the repetition of a conjunction before every element in a list, whereas the conjunction typically would appear only before the last element, as in "Lions and tigers and bears, oh my!"—emphasizing the danger and number of animals more than the prosaic wording with only the second "and".
Wisdom literatureWisdom literature is a genre of literature common in the ancient Near East. It consists of statements by sages and the wise that offer teachings about divinity and virtue. Although this genre uses techniques of traditional oral storytelling, it was disseminated in written form. The earliest known wisdom literature dates back to the middle of the 3rd millennium BC, originating from ancient Mesopotamia and Egypt. These regions continued to produce wisdom literature over the subsequent two and a half millennia.
