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Concept
Eppie Lederer
Summary
Esther Pauline "Eppie" Lederer (née Friedman; July 4, 1918 – June 22, 2002), better known by the pen name Ann Landers, was an American advice columnist and eventually a nationwide media celebrity. She began writing the "Ask Ann Landers" column in 1955 and continued for 47 years, by which time its readership was 90 million people. A 1978 World Almanac survey named her the most influential woman in the United States. She was the identical twin sister of Pauline Phillips, who wrote the "Dear Abby" advice column as Abigail Van Buren.
Lederer was a profile-raiser for several medical charities, and in 1977 President Jimmy Carter appointed her to a six-year term on a cancer advisory board.
Born in Sioux City, Iowa, Esther Pauline and her identical twin sister Pauline Esther ("Popo", who was 17 minutes younger) were daughters of Russian Jewish immigrants Rebecca Friedman (née Rushall) and Abraham B. Friedman. They grew up in Sioux City and attended its Morningside College for three and a half years (1936–39), where they wrote a gossip column for the college's newspaper. Eppie majored in journalism and psychology.
During Lederer's career writing the Ann Landers column, her sister wrote a similar personal advice column, Dear Abby, under the name Abigail Van Buren, which she initiated in San Francisco a few months after Eppie took over as Ann Landers in Chicago. As competing columnists they had a discordant relationship. They reconciled publicly in 1964, but acrimony between them persisted. In her July 8, 2017, Dear Abby column, Jeanne Phillips said her mother liked being a twin while her aunt wanted to be an individual, and this also caused conflict between them.
Eppie and Popo were married to their husbands in a double-wedding ceremony on July 2, 1939, two days before their 21st birthday. There were 750 guests, and hundreds more who stood outside to watch. Eppie was married to Jules Lederer, who became a business executive; Popo married Morton Phillips of Minneapolis.
Official source
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