Concept

Skcin computer tan hoax

Summary
Computer tan hoax refers to a trick website set up by skin cancer charity Skcin in 2009 to spread awareness about skin cancer through the Internet. The fake company was promoted by leaflets, street marketing and online ads, which directed users to the website where they were directed to download software. History Launched on 3 February 2009, and originally planned to run for seven days, the site received more than 30,000 hits in the first 24 hours and over 1 million hits in the first two months. The premise of the hoax is that software downloaded from the website recalibrates the user's computer monitor or mobile phone to produce ultraviolet rays, after promising to give the user a skin analysis. Described as a "revolutionary new online tanning service" that promises an all-year tan, upon activating the "five-minute free tan trial", bars from a sunbed flash on the screen followed by the message "Don't be fooled, UV exposure can kill", and then by images
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