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Concept
The 100 Mile Challenge
Summary
The 100 Mile Challenge is a Canadian reality television series produced by Paperny Entertainment and aired on Food Network Canada. The series follows the lives and eating habits of six families living in Mission, British Columbia, who, for a period of 100 days, agreed to only consume food and drink that has been grown, raised and produced within a 100-mile (160 kilometre) radius from Mission. The series is based on the concept of local food consumption as described in the book The 100-Mile Diet authored by J.B. MacKinnon and Alisa Smith where the two authors describe their experience of eating locally for one full year. To coincide with the premiere of the series, FoodTV.ca launched a companion website that Canwest described as "the largest, most innovative and interactive companion website to a series to date".
After the series' initial run was concluded, it was announced that the global distribution rights to both the format and the program were acquired by the British company Passion Distribution after which Discovery Communications' Planet Green acquired the rights to broadcast the series in the United States.
The success of the series has also inspired other communities in Canada to organize similar challenges.
J.B. MacKinnon (James) and Alisa Smith hold an information and recruitment session at a community hall in Mission, British Columbia. Their goal is to educate people on the distance that their food travels from the point of origin to their table as well as to find volunteers willing to take on a challenge where they will only consume food and drink that's been grown and produced within a 100-mile (160 kilometre) radius of their homes. Many people sign up and James and Alisa focus on six families whose progress the series will follow: Clark-Vernon, Hawes, McIntosh, Peters, St. Cyr and Weremchuk-Williams.
All of the families are allowed to have one final meal of their favourite foods regardless of that food's origin.
Official source
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