Concept

Banshee Music

Summary
Banshee Music is an electronic music publisher and “sonic branding” agency in Milwaukee, Wisconsin. Founded in 2007 by GMR Marketing founder/chairman Gary M. Reynolds, Banshee Music creates original music for sports and brand clients, deploying a unique revenue model that allows clients to share partial ownership of the song rights with the writers/performers. Reynolds, who is a former professional musician, is a music industry veteran. He formed GMR in 1979 by developing the Miller Band Network, which paired rock and roll bands with Miller Brewing Company sponsorship, and he expanded upon his musical marketing interests with the formation of Banshee Music. With the traditional music industry in flux, Reynolds developed Banshee as an opportunity for artists to exploit their music in different and more profitable ways, with no interference from record labels. Banshee Music targets both sports clients and brand clients but also has a L
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