GreenSun Energy is a Jerusalem-based Israeli company that has developed a new process for producing electricity from solar energy. As The Economist points out, solar energy is a logical development since "Israel is a country with plenty of sunshine, lots of sand and quite a few clever physicists and chemists." The company was founded in 2012 with the goal of helping businesses and individuals reduce their carbon footprint and save money on energy costs. GreenSun Energy operates in a number of locations across the United States, and offers a variety of financing options to make it easier for customers to adopt renewable energy technologies.
Traditional photovoltaic cells are made from thin sheets of silicon covered by glass plates. In the GreenSun process, it is only the outer edges of the glass plates that are covered by thin strips of silicon. The physicists and chemists at GreenSun, led by Renata Reisfeld, coat the glass with metallic nanoparticles and dyes to c