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Concept
Brastel Telecom
Summary
Brastel Telecom, popularly known as Brastel is a Japanese telecommunication company based in Tokyo. They distribute international prepaid calling cards within Japan and Asia via convenience stores. Brastel's largest demography is Brazilian ex-pats living in Japan. Brastel is one of the most commonly used calling services in Japan.
The company was started in 1996, originally selling callback services. In 2000 they released the first rechargeable calling card in Japan. This product quickly became Brastel's biggest source of income. Recently they have started to invest in IP phone technology through their FLiP and Basix services.
They are also noted for their philanthropic work in Brazilian communities as well as for their involvement in the building of schools, and for providing seminars and lectures for the poor and disadvantaged communities around the world.
The promotion of Brazilian culture in Japan has played a prominent part of Brastel since the creation of sub company Tupiniquim Entertainment in 2005.
Brastel Telecom was formed in 1996 by Junji Tanabe and Kendi Kawai, and primarily provided callback system services to the Brazilian community in Japan. In 1998, an agreement with KDDI (formally KDD) allowed the company to acquire international connections from Japan. In 2000 Brastel released a rechargeable prepaid calling card called Brastel Card (formally Brastel Smartphone Card) that was available for free in convenience stores, ethnic shops, restaurants, and bars throughout Japan. Shortly after they introduced a paperless recharge system, Smart Pit, developed by NTT Comware, which utilized a bar code printed on the back of the card that allowed for payment without coupons.
In 2002 Brastel entered into agreements to use the Japanese PSTN (Public Switched Telephone Network), which is controlled by the major carriers in Japan. This allowed the company to acquire connections within Japanese territory, making it possible for them to start offering their own direct prefix numbers.
Official source
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