Concept

Mirvish Productions

Summary
Mirvish Productions, commonly known as Mirvish, is a Canadian theatrical production company, based in Toronto, Ontario, Canada. Founded in 1986 by David Mirvish with his father, Ed Mirvish, the company is the largest commercial theatre company in Canada. Mirvish Productions currently own and operate 4 theatres in the downtown Toronto area: the Royal Alexandra Theatre, Princess of Wales Theatre, Ed Mirvish Theatre, and the CAA Theatre. In 1963, at the encouragement of his wife (Anne) and son (David), Ed Mirvish purchased the Royal Alexandra Theatre in Toronto, saving it from demolition. He spent several months renovating the theatre and installing a large marquee at the front of the theatre. The theatre re-opened on September 9, 1963, with the Canadian premiere of Never Too Late, which starred William Bendix. In the subsequent years, the Royal Alexandra Theatre was used as a "road house", which staged short touring productions from London and New York. In 1982, London's The Old Vic theatre was placed for sale and ultimately purchased by Ed Mirvish for £550,000, outbidding Andrew Lloyd Webber. With his son David, they refurbished the theatre to allow it to return to staging productions. The theatre reopened on October 31, 1983 with The Queen Mother in attendance. Following mounting financial losses, Mirvish sold The Old Vic to a charitable trust in 1998, which will continue operating the theatre as a non-profit. By 1985, Ed began to retire and transition out of the theatre industry. In 1986, David Mirvish sensed greater potential with the shows being staged by them, which led to the founding of Mirvish Productions in 1987. In 1991, the Tomson Highway play, Dry Lips Oughta Move to Kapuskasing, was staged at the Royal Alexandra Theatre. It became the first play by an Indigenous author to be staged there, and was the first native Canadian play to receive a major commercial production in Canada. The first theatre used by Mirvish Productions was the Royal Alexandra Theatre, which was purchased by Ed Mirvish in 1963.
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