Concept

Life Starts Now

Summary
Life Starts Now is the third studio album by Canadian rock band Three Days Grace. The album was released on September 22, 2009. It was produced by Howard Benson. It was the second time in a row that the band has worked with him, after the commercially successful One-X. Life Starts Now expresses a lighter lyrical mood compared to the previous album. It is the first Three Days Grace album to be released by Sony Music Entertainment and the last to be released by Jive Records, as Sony disbanded the label in 2011. After being on the road for five years with Three Days Grace, the bass guitarist, Brad Walst, said, "We all came home and got a hard dose of life," which the band then used to create a more "musically in-depth and personal album". He described Life Starts Now as a record about "confronting life and how fragile it can be". Speaking about the album, the guitarist, Barry Stock, said, "This time around we really wanted to go with something different than what we've done in the past." The group began writing the album while on tour in 2007. Pre-production began in January 2009 while the band began recording the music at The Warehouse Studio in Vancouver that March. The album was completed in August the same year. The group unveiled the cover art for Life Starts Now on August 19, 2009. After finalizing all aspects of the album, they officially announced that the album would be released on September 22, 2009. The group embarked on the "Life Starts Now Tour" in 2010 to support the album. They also supported Nickelback on the "Dark Horse Tour" in 2010 and Avenged Sevenfold on the "Welcome to the Family Tour" in 2011. The album debuted at number three on the Billboard 200, selling 79,000 copies in the US in its first week, thus becoming the band's highest-charting album in the US to date. The album also debuted on the Billboard Top Rock Albums chart at number two, along with "Break" which peaked at number one on the Billboard Rock Songs chart and "The Good Life" at number 52 on the Canadian Hot 100 and number one on Billboard Rock Songs chart.
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