Concept

Merced Theatre (Merced, California)

Summary
The Merced Theatre is located at 301 W. Main Street, at the corner of Main Street and Martin Luther King Way, in Merced, California. The theatre is significant both for its role as the social and cultural center of Merced from the Depression through the post World War II era and for its mix of Art Deco and Spanish Colonial Revival architecture. The property was added to the National Register of Historic Places (NRHP) on May 1, 2009 and the listing was announced as the featured listing in the National Park Service's weekly list of June 5, 2009. The Golden State Theatre Company hired San Francisco architects the Reid Brothers to design the Merced Theatre. Another notable building they designed is the Hotel del Coronado in San Diego, California. They used what was at the time the most modern projection and sound technology, and the theatre was only the second building in Merced to have an air conditioning system. Their use of dramatic atmospheric features included castle facades
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