Concept

Adaptive website

Summary
An adaptive website is a website that builds a model of user activity and modifies the information and/or presentation of information to the user in order to better address the user's needs. Overview An adaptive website adjusts the structure, content, or presentation of information in response to measured user interaction with the site, with the objective of optimizing future user interactions. Adaptive websites "are web sites that automatically improve their organization and presentation by learning from their user access patterns." User interaction patterns may be collected directly on the website or may be mined from Web server logs. A model or models are created of user interaction using artificial intelligence and statistical methods. The models are used as the basis for tailoring the website for known and specific patterns of user interaction. Techniques
  • The collaborative filtering method: Collected user data may be assessed in aggregate (across multiple
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