Concept

Parship

Summary
Parship (or Parship GmbH) is an online dating agency based in Hamburg, Germany. It was part of the Georg von Holtzbrinck Publishing Group. Its stated goal is to encourage and forge long-term partnerships. History Founded in 2000, Parship went online on 14 February 2001 (Valentine's Day). In collaboration with psychologist Hugo Schmale of the University of Hamburg, a questionnaire and associated profile-matching algorithm was developed with the purpose of bringing like-minded couples together. On Schmale's initiative, the matching algorithm is based both on behavioristic principles and on psychoanalytical theories of personality. Since 2002, Parship has expanded to 13 countries in addition to Germany: Austria, Belgium, Denmark, France, Ireland, Italy, Mexico, The Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom. In 2020, the parent company ParshipMeet Group was formed to manage both Parship and The Meet Group, after the acquisition of The Meet Group by ProSieb
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