The first season of Project Runway Philippines premiered on July 30, 2008 on cable through ETC Entertainment Central and on free TV through SBN 21. The show was hosted by model and actress Teresa Herrera, with fashion designer and faculty member of School of Fashion and the Arts Jojie Lloren serving as mentor and Marie Jamora as director. Filipino top model and lifestyle feature writer Apples Aberin-Sahdwani and fashion designer Rajo Laurel complete the judging panel.
The winner received P500,000 (roughly US$11,000) in cash, a start-up business package, an editorial spread in Mega magazine, and an opportunity to show their collection in Philippine Fashion Week. The final three designers, as revealed in the Finale episode, would get to design a clothing line to be sold exclusively in SM Makati and SM Ortigas, while the winner would display his collection in SM Makati.
The final runway show was held on October 23, 2008, at the SMX Convention