Concept

Weleda

Summary
Weleda is a multinational company that produces both beauty products and naturopathic medicines. Both branches design their products based on anthroposophic principles, an alternative medicine. The company takes its name from the German form of the name of the 1st-century Bructeri völva Veleda. As well as being known to use green energy, Weleda uses natural ingredients grown using biodynamic methods and none of their ingredients or products are tested on animals. Weleda Group is member of the Union for Ethical Biotrade (UEBT). History 1920–24: Founding and early history In 1920, Rudolf Steiner, an Austrian philosopher, and Ita Wegman, a Dutch gynecologist founded "Futurum AG", in Arlesheim, Switzerland, and "Der Kommende Tag AG" (an incorporated company with the mission of encouraging economic and spiritual values) in Stuttgart, Germany. Their operating profits were meant to contribute to the financing of various anthroposophic undertakings such as constructin
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