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Concept
Weleda
Summary
Weleda is a multinational company that produces both beauty products and naturopathic medicines. Both branches design their products based on anthroposophic principles, an alternative medicine.
The company takes its name from the German form of the name of the 1st-century Bructeri völva Veleda. As well as being known to use green energy, Weleda uses natural ingredients grown using biodynamic methods and none of their ingredients or products are tested on animals.
Weleda Group is member of the Union for Ethical Biotrade (UEBT).
In 1920, Rudolf Steiner, an Austrian philosopher, and Ita Wegman, a Dutch gynecologist founded "Futurum AG", in Arlesheim, Switzerland, and "Der Kommende Tag AG" (an incorporated company with the mission of encouraging economic and spiritual values) in Stuttgart, Germany. Their operating profits were meant to contribute to the financing of various anthroposophic undertakings such as constructing the Goetheanum and establishing the Free Waldorf School in Stuttgart. In 1920, Der Kommende Tag AG acquired the former "Colonial-Werke Paul Rumpus" in Schwäbisch Gmünd. Today, this is the location of the Weleda headquarters. In 1921, the two companies wanted to merge for financial reasons. In 1922, the Futurum AG was renamed Internationale Laboratorien AG (ILAG) and new shares were issued. At a general meeting, Rudolf Steiner asked the shareholders to give their shares in Der Kommende Tag to ILAG in order to secure the assets of both companies, which were in financial difficulties. The companies were merged under a new name: Internationale Laboratorien und Klinisch-Therapeutisches Institut Arlesheim A.G. The facilities in Germany became branches of the Swiss parent company. Following a suggestion by Rudolf Steiner, the name Weleda was registered as a trademark: on September 20, 1924, in Germany and on September 25, 1924, in Switzerland. It was also proposed to rename ILAG, the parent company accordingly. On 10 December 1928, the company officially registered under the new name Weleda AG, and it is still known as such today.
Official source
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