Concept

Adolfo Hohenstein

Summary
Adolfo Hohenstein (18 March 1854 – 12 April 1928) was a German painter, advertiser, illustrator, set designer and costume designer. Hohenstein is considered the father of Italian poster art and an exponent of the Stile Liberty, the Italian Art Nouveau. Together with Leonetto Cappiello, Giovanni Mario Mataloni, Leopoldo Metlicovitz and Marcello Dudovich, he is considered one of the most important Italian poster designers . Early years Adolfo Hohenstein was born in Saint Petersburg, the capital of Russian Empire, to German parents, Julius and Laura Irack. His father was a forest engineer, whose career prompted him to travel extensively. Adolfo moved to Vienna where he grew up and completed his studies. His travels took him to India, where he decorated the houses of the local nobility. The Italian experience In 1879, he settled down in Milan, Italy. He became a set and costume designer for La Scala and other theatres. There he met the musical publisher Giulio
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