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Concept
Adolfo Hohenstein
Summary
Adolfo Hohenstein (18 March 1854 – 12 April 1928) was a German painter, advertiser, illustrator, set designer and costume designer. Hohenstein is considered the father of Italian poster art and an exponent of the Stile Liberty, the Italian Art Nouveau. Together with Leonetto Cappiello, Giovanni Mario Mataloni, Leopoldo Metlicovitz and Marcello Dudovich, he is considered one of the most important Italian poster designers .
Adolfo Hohenstein was born in Saint Petersburg, the capital of Russian Empire, to German parents, Julius and Laura Irack. His father was a forest engineer, whose career prompted him to travel extensively. Adolfo moved to Vienna where he grew up and completed his studies. His travels took him to India, where he decorated the houses of the local nobility.
In 1879, he settled down in Milan, Italy. He became a set and costume designer for La Scala and other theatres. There he met the musical publisher Giulio Ricordi, and in 1889 began to work for the Ricordi Graphical Workshops, where he shortly became the artistic director in charge of the graphical part. He created the posters for La Bohème and Tosca, as well as publicity for Campari, Buitoni and Corriere della Sera, numerous postcards, covers for scores and booklets. His work continued to cover the theatrical dimension: scenarios and wardrobes for several works, among them Giuseppe Verdi's Falstaff (1893) and a major part of the works of Giacomo Puccini, from the sketches of Le Villi (1884) to posters of Madama Butterfly (1904). At Ricordi's he had as colleague Giovanni Mario Mataloni and as students Leopoldo Metlicovitz and Marcello Dudovich.
In the first years of the 1900s, after marrying Katharina Plaskuda, a widow, he traveled more and more frequently between Italy and Germany till 1906, when, after winning the competition for the graphical symbol and the poster for the "Esposizione per il Traforo del Sempione", he left Milan for Bonn and Düsseldorf definitively. He settled in Bonn in 1918.
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