Whiskey Media was an American online media company founded independently by CNET co-founder Shelby Bonnie in 2008. It was the parent company of Tested, Screened, and Anime Vice, and the former parent company of Giant Bomb and Comic Vine. Whiskey Media websites were wiki community based, while maintaining an editorial staff. The company's target demographic was focused primarily on males between 10 and 30. The name "Whiskey Media" is a reference to a Kentucky distillery that was owned by the family of Shelby Bonnie before prohibition. Whiskey Media operated in San Francisco, California, after previously being located in Sausalito. On March 15, 2012, Whiskey Media was acquired by Lloyd Braun and Gail Berman's BermanBraun along with Tested, Screened, and Anime Vice while Giant Bomb and Comic Vine were bought separately by CBS Interactive.
History and development