Concept

Xx (The xx album)

Summary
xx is the debut album by the English indie pop band the xx. It was released on 14 August 2009 by Young Turks, then an imprint label of XL Recordings, and recorded from December 2008 to February 2009 at the label's in-house studio in London. Producing the album, Jamie Smith of the xx created electronic beats for the songs on his laptop and mixed them in a detailed process with the audio engineer Rodaidh McDonald, who attempted to reproduce the intimate, unembellished quality of the band's original demos. Along with the xx's early R&B influences, the album has drawn comparisons from journalists to alternative rock, electronica and post-punk sounds. Its largely melancholic songs feature minimalist arrangements built around Smith's beats and instrumental parts recorded by the other members of the band, including Oliver Sim's basslines and sparse guitar figures by Baria Qureshi and Romy Madley Croft, who employs reverb in her lead guitar playing. Most of the songs are sung as low-key duets by Croft and Sim, both of whom had written emotional lyrics about love, intimacy, loss and desire. Released to widespread acclaim, xx was named one of 2009's best records and received praise for the band's atmospheric style of indie rock and pop as well as the interpersonal dimension of the performances. Commercially, it performed steadily over its first few years of release, becoming a sleeper hit in the United Kingdom and the United States, and eventually sold one million copies. Although major media outlets had largely ignored the band at first, and none of its singles became hits, xx received greater exposure from the licensing of its songs to television programmes and the band's Mercury Prize win for the album in 2010. Shortly after the album's release, and with differences between Qureshi and the rest of the group leading to her dismissal, the xx continued to play as a trio on a protracted concert tour that helped increase their fanbase, reputation in the press and confidence as performers.
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