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Concept
Freshfel Europe
Summary
Freshfel Europe, the European Fresh Produce Association, is the forum for the fresh fruit and vegetables supply chain in Europe and beyond and a non-profit association. Its members and associated members are associations and companies that have an interest in the European fresh fruit and vegetable sector, including all segments of the supply chain such as production, trade, logistics and retailing. The association was created in 2001 on the roots of 40 years of experience of EUCOFEL (European Fruit and Vegetable Trade Association) and CIMO (Confederation of Importers of Overseas Fruits and Vegetables). The association is based in Brussels with registered Article of Association with the Belgian Ministry of Justice.
Besides its representation-/lobby-activities, summed up in an annual report, Freshfel publishes once a year the “Consumption Monitor”, is the creator of the “Fresh Quality” website (a guide to EU fresh produce law) and is the co-organiser of the fresh produce business conference “Fresh”, a joint conference of Freshfel and the Eurofruit Magazine.
Freshfel is a member-driven association, undertaking multiple representation and the coordination of tasks for the overall benefit of the fresh produce sector. Freshfel defends the interests of the sector on the European and international scene, and updates members on recent legislative and supply chain developments. Freshfel provides a networking platform for its members and facilitates contacts among representatives of the sector.
Freshfel's mission aims to:
• improve the efficiency and competitiveness of the sector
• facilitate international fresh produce trade
• assist members to comply with the highest safety rules
• securing a favourable environment to promote the benefits of fresh produce
• positioning the sector in the new research and innovation policy
• stimulating the consumption of fresh fruit and vegetables
The Annual General Meeting (AGM) of Freshfel in Brussels, Belgium, was on 19 June 2012 and set the priorities for the upcoming months.
Official source
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