Androcentrism (Ancient Greek, ἀνήρ, "man, male") is the practice, conscious or otherwise, of placing a masculine point of view at the center of one's world view, culture, and history, thereby culturally marginalizing femininity. The related adjective is androcentric, while the practice of placing the feminine point of view at the center is gynocentric.
The term androcentrism was introduced as an analytic concept by Charlotte Perkins Gilman in a scientific debate. Perkins Gilman described androcentric practices in society and the resulting problems they created in her investigation on The Man-Made World; or, Our Androcentric Culture, published in 1911. Because of this androcentrism can be understood as a societal fixation on masculinity whereby all things originate. Under androcentrism, masculinity is normative and all things outside of masculinity are defined as other. According to Perkins Gilman, masculine patterns of life and masculine mindsets claimed universality while female patterns were considered as deviance.
Some universities such as the University of Oxford consciously practiced a numerus clausus and restricted the number of female undergraduates they accepted.
Research by Dr. David Anderson and Dr. Mykol Hamilton has documented the under-representation of female characters in a sample of 200 books that included top-selling children's books from 2001 and a seven-year sample of Caldecott award-winning books. There were nearly twice as many male main characters as female main characters, and male characters appeared in illustrations 53 percent more than female characters. Most of the plot-lines centered on the male characters and their experiences of life.
In 1985, a group of female artists from New York, the Guerrilla Girls, began to protest the under-representation of female artists. According to them, male artists and the male viewpoint continued to dominate the visual art world. In a 1989 poster (displayed on NYC buses) titled "Do women have to be naked to get into the Met.