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Concept
Mars, Incorporated
Summary
Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022.
Mars was ranked as the fourth-largest privately held company in the United States by Forbes. Headquartered in McLean, Virginia, the company is entirely owned by the Mars family.
Mars operates in four business segments around the world: Mars Wrigley Confectionery (headquartered in Chicago, Illinois, with U.S. headquarters in Hackettstown and Newark, New Jersey), Petcare (Zaventem, Belgium; Poncitlán and Jalisco, Mexico; Querétaro, Mexico), Food (Rancho Dominguez, California), and MARS Edge (Germantown, Maryland), the company's life sciences division.
Mars is a company known for the confectionery items that it manufactures, such as Mars bars, Milky Way bars, M&M's, Skittles, Snickers, and Twix. It also produces non-confectionery snacks, such as Combos, and other foods, including Ben's Original, and pasta sauce brand Dolmio, as well as pet foods, such as Pedigree, Whiskas, Nutro and Royal Canin brands.
Orbit gum is among the most popular brands, managed by the Mars subsidiary brand Wrigley. During World War II, Wrigley was selling their eponymous gum only to soldiers, while Orbit was sold to the public. Though abandoned shortly after the war, about 30 years later, Orbit came back to America during the chewing gum craze.
Franklin Clarence Mars, whose mother taught him to hand dip candy, sold candy by age 19. He started the Mars Candy Factory in 1911 with Ethel V. Mars, his second wife, in Tacoma, Washington. This factory produced and sold fresh candy wholesale, but ultimately the venture failed because there was a better established business, Brown & Haley, also operating in Tacoma. By 1920, Mars had returned to his home state, Minnesota, where the earliest incarnation of the present day Mars company was founded that year as Mar-O-Bar Co., in Minneapolis and later incorporated there as Mars, Incorporated.
Forrest Mars Sr.
Official source
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