Concept

Brand management

Related publications (11)

Declarative Variables in Online Dating: A Mixed-Method Analysis of a Mimetic-Distinctive Mechanism

Daniel Gatica-Perez, Jessica Carolina Pidoux

Declarative variables of self-description have a long-standing tradition in matchmaking media. With the advent of online dating platforms and their brand positioning, the volume and semantics of variables vary greatly across apps. However, a variable lands ...

2021

This research has investigated the urban policies about mass housing at the beginning of 20th century. This was a unifying and crucial issue of several modern experiences to which many European cities developed adequate answers showing a wide range of dist ...

EPFL2018

An assessment of how well we account for intangibles

Gaétan Jean A de Rassenfosse

Estimates of intangible capital stock are of prime importance for accurate measurement of productivity growth. Aggregate intangible capital stock is usually estimated using the so-called Corrado-Hulten-Sichel (CHS) new growth accounting framework. Yet this ...

Oxford University Press2017

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Ambiguities in company names are omnipresent. This is not accidental, companies deliberately chose ambiguous brand names, as part of their marketing and branding strategy. This procedure leads to new challenges, when it comes to finding information about t ...

WePS-3, colocated with CLEF2010

Market Sharing Dynamics Between Two Service Providers

Max-Olivier Hongler, Olivier Gallay

We study the market partition between two distinct firms that deliver services to waiting-time sensitive customers. In our model, the incoming customers select a firm on the basis of its posted price, the expected waiting time and its brand. More specifica ...

Elsevier2008

Diversification into logistics

Patrick Mollet

Postal incumbents in Europe have encountered during the last decade fundamental changes in their industry environment, which now threaten their very business model: governments decided to liberalise first the parcel market, then gradually the letter market ...

EPFL2008

The Universal Postal Service in the communications area : Adapting to changing markets and customer behavior

Matthias Finger, Pierre Rossel

This study is making the case that the Universal Postal Service as currently defined at the European level should be modernized. The European Union plans to liberalize and build up an internal market for postal services by 2009 with the aim to foster impro ...

2005

Consommateur, client, citoyen : l’usager dans les nouvelles régulations des services de réseaux. Les cas de l’eau, de l’électricité et des télécommunications en France

Géraldine Pflieger

En se fondant sur une démarche de sociologie politique, l'objet de la thèse est d'étudier comment les nouvelles stratégies et pratiques des acteurs du système de régulation tendent à modifier le statut de l'usager. Pour cela, une grille d'analyse a été éla ...

Ecole Nationale des Ponts et Chaussées (Paris)2003

An Architecture for the Integration of Internet and Telecommunication Services

Jean-Pierre Hubaux

In this paper, we propose an architecture for hybrid services, i.e., services that span many network technologies, especially the PSTN and the Internet. These services will play an important role in the future, because they leverage on the existing infrast ...

1999

An architecture for the integration of Internet and Telecommunication services

Jean-Pierre Hubaux

1998

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