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Concept
Roland Corporation
Summary
Roland Corporation is a Japanese manufacturer of electronic musical instruments, electronic equipment, and software. It was founded by Ikutaro Kakehashi in Osaka on 18 April 1972. In 2005, its headquarters relocated to Hamamatsu in Shizuoka Prefecture. It has factories in Malaysia, Taiwan, Japan, and the United States. As of 31 March 2010, it employed 2,699 people. In 2014, it was subject to a management buyout by its CEO, Junichi Miki, supported by Taiyo Pacific Partners.
Roland has manufactured numerous instruments that have had lasting impacts on music, such as the Juno-106 synthesizer, TB-303 bass synthesizer, and TR-808 and TR-909 drum machines. It was also instrumental in the development of MIDI, a standardized means of synchronizing electronic instruments manufactured by different companies. In 2016, Fact wrote that Roland had arguably had more influence on electronic music than any other company.
Having created Ace Electronic Industries Inc in 1960, Ikutaro Kakehashi founded Roland in Osaka on April 18, 1972. While rival companies Moog and ARP targeted professional musicians and academics, Kakehashi, who had no musical training, wanted to appeal to amateurs and hobbyists, and focused on miniaturization, affordability, and simplicity.
The "Roland" name was selected for export purposes, as Kakehashi was interested in a name that was easy to pronounce for his worldwide target markets. The name was found in a telephone directory, and Kakehashi was satisfied with the simple two-syllable word and its soft consonants. The letter "R" was chosen because it was not used by many other music equipment companies, so would stand out in trade-show directories and industry listings. Kakehashi did not learn of the French epic poem The Song of Roland until later.
With seven employees from his former company, a rented shed, and $100,000, Kakehashi built on his experience at Ace, introducing a drum machine, the TR-77 or Rhythm 77, as Roland's first product, followed by the TR-33 and TR-55 released that same year.
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