Concept
Generic trademark
Related concepts (7)
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands.
Kleenex
Kleenex is a brand name for a line of paper-based facial tissues. Often used informally as a genericized trademark for facial tissue, the name Kleenex is currently a registered trademark of Kimberly-Clark. Kleenex products are manufactured in 78 countries and sold in more than 196 countries. Kleenex began during the First World War when the Cellucotton company developed a crepe paper gas mask filter. In the 1920s, the product was modified into the menstrual pad Kotex.
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 87 in the 2018 Fortune 500 list of the largest United States corporations by total revenue. Based on Interbrand's "best global brand" study of 2020, Coca-Cola was the world's sixth most valuable brand.
Antonomasia
In rhetoric, antonomasia is a kind of metonymy in which an epithet or phrase takes the place of a proper name, such as "the little corporal" for Napoleon I, or conversely the use of a proper name as an archetypal name, to express a generic idea. A frequent instance of antonomasia in the Late Middle Ages and early Renaissance was the use of the term "the Philosopher" to refer to Aristotle. Stylistically, such epithets may be used for elegant variation to reduce repetition of names in phrases.
Google
Google LLC (ˈɡuːɡəl) is an American multinational technology company focusing on artificial intelligence, online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, and consumer electronics. It has been referred to as "the most powerful company in the world" and as one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the field of artificial intelligence. Alongside Amazon, Apple Inc.
Metonymy
Metonymy (mɪˈtɒnɪmi,_-nəmi,_mɛ-) is a figure of speech in which a concept is referred to by the name of something closely associated with that thing or concept. The words metonymy and metonym come ; , a suffix that names figures of speech, . Metonymy and related figures of speech are common in everyday speech and writing. Synecdoche and metalepsis are considered specific types of metonymy. Polysemy, the capacity for a word or phrase to have multiple meanings, sometimes results from relations of metonymy.
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers.