Concept

Interpersonal communication

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Mass communication

Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising. Mass communication, unlike interpersonal communication and organizational communication, focuses on particular resources transmitting information to numerous receivers.

Nonverbal communication

Nonverbal communication (NVC) is the transmission of messages or signals through a nonverbal platform such as eye contact, facial expressions, gestures, posture, use of objects and body language. It includes the use of social cues, kinesics, distance (proxemics) and physical environments/appearance, of voice (paralanguage) and of touch (haptics). A signal has three different parts to it, including the basic signal, what the signal is trying to convey, and how it is interpreted.

Affect (psychology)

Affect, in psychology, refers to the underlying experience of feeling, emotion, attachment, or mood. The modern conception of affect developed in the 19th century with Wilhelm Wundt. The word comes from the German Gefühl, meaning "feeling". A number of experiments have been conducted in the study of social and psychological affective preferences (i.e., what people like or dislike). Specific research has been done on preferences, attitudes, impression formation, and decision-making.

Linguistics

Linguistics is the scientific study of language. The modern-day scientific study of linguistics takes all aspects of language into account — i.e., the cognitive, the social, the cultural, the psychological, the environmental, the biological, the literary, the grammatical, the paleographical, and the structural. Linguistics is based on a theoretical as well as descriptive study of language, and is also interlinked with the applied fields of language studies and language learning, which entails the study of specific languages.