Cancún (kaŋˈkun ), often Cancun in English (without the accent; kænˈkuːn or kɑːn-) is a city in southeast Mexico on the northeast coast of the Yucatán Peninsula in the Mexican state of Quintana Roo. It is a significant tourist destination in Mexico and the seat of the municipality of Benito Juárez. The city is on the Caribbean Sea and is one of Mexico's easternmost points. Cancún is just north of Mexico's Caribbean coast resort area known as the Riviera Maya. According to early Spanish sources, the island of Cancún was originally known to its Maya inhabitants as Nizuc (niʔ suʔuk), meaning either 'promontory' or 'point of grass'. The name Cancún, Cancum or Cankun first appears on 18th-century maps. In older English-language documents, the city's name is sometimes spelled Cancoon, an attempt to convey the sound of the name. Cancún is derived from the Mayan name kàan kun, composed of kàan 'snake' and the verb kum ~ kun 'to swell, overfill'. Two translations have been suggested: the first is 'nest of snakes' and the second, less accepted one is 'place of the golden snake'. Snake iconography was prevalent at the pre-Columbian site of Nizuc. The shield of the municipality of Benito Juárez, which represents the city of Cancún, was designed by the Mexican-American artist Joe Vera. It is divided into three parts: the color blue symbolizes the Caribbean Sea, the yellow the sand and the red the sun with its rays. In the years after the Spanish conquest of Yucatán, much of the Maya population died or left as a result of disease, warfare, and famines, leaving only small settlements on Isla Mujeres and Cozumel Island. Cancún is a planned city, created to foster tourism. When development of the area as a resort was started on January 23, 1970, Isla Cancún had only three residents, all caretakers of the coconut plantation of Don José de Jesús Lima Gutiérrez, who lived on Isla Mujeres. Some 117 people lived in nearby Puerto Juárez, a fishing village and military base.