A Japanese urban legend is a story in Japanese folklore which is circulated as true. These urban legends are characterized by originating in or being popularized throughout the country of Japan. These urban legends commonly involve paranormal entities or creatures who encounter and attack humans, but the term can also encompass widespread, non-supernatural rumors in popular culture. Urban legends in the former category rarely include the folklore yōkai, instead of being primarily based on contemporary examples of yūrei (Japanese ghosts). Modern Japanese urban legends tend to occur in schools or urban settings, and some can be considered cautionary tales. On 16 December 1932, the Shirokiya Department Store fire in Tokyo resulted in 14 deaths. During the fire, many saleswomen in kimono were forced onto the roof of the eight-storey building. Rumors later spread that some of these women refused to jump into the safety nets held by firefighters on the ground. Traditionally, women did not wear undergarments with kimono, and they were afraid they would be exposed and ashamed if they jumped. As a result, they died. This news attracted attention from as far away as Europe. It has been alleged that in the aftermath of the fire, department store management ordered saleswomen to wear panties or other underwear with their kimono, and the trend spread. Contrary to this belief, Shoichi Inoue, a Japanese customs and architecture professor at the International Research Center for Japanese Studies, has denied the story of the ambivalent women with fatal modesty. According to Inoue, most people were saved by firefighters, and the story of women who preferred to die with their modesty intact was fabricated for Westerners. The story has been prevalent in many reference books, even published by the Fire Fighting Agency. Moreover, the Japanese generally believed that the Shirokiya Department Store fire was a catalyst for changing fashion customs, specifically the trend toward wearing Western-style panties. However, there is no evidence to substantiate the belief.